Viansa Winery

Viansa Winery, founded in 1990, is rooted in a family history stretching back four generations and steeped in Italian heritage. When the founding family’s sons regained control of the winery after a 15-year period of operation by a corporate group, they needed a way to announce their homecoming.

The sons sought to differentiate themselves — not only from their competitors, but from the legacies of their parents and other former operators of the winery. Coming back to Viansa from a successful business of innovative food products, the brothers wanted to deliver the same disruptive force to the wine industry — while still leveraging their rich family history as a core tenet of the brand.

As a direct-to-consumer brand, I wanted to make sure that Viansa’s new look was steeped in the unique beauty and spirit of the estate itself — a nearly 200-acre property composed of vineyards, wetland wildlife preserves, and a Tuscan villa-inspired tasting room.

The project has included a full reconstruction of the following:

• Visual Identity Development

• Copywriting: website, email, social, blog

• Creative Direction + Styling: visual assets, physical space

• Photography + Videography: seasonal and evergreen content

• Packaging: wine labels, retail packaging

• Website: design direction, agency lead, content

• Print Collateral: design, print production

• Naming: products/lines, experiences, spaces

• Marketing Strategy + Execution: social media (paid and organic), partnerships, promotions, email execution, media outreach (paid and organic).

All copywriting on this page represents my own work.