Atelier Saucier
Seeking to break the mold of conventional home and restaurant smallwares, Atelier Saucier began with the idea of reclaiming surplus fabric from the garment industry in Los Angeles and transforming it into seriously fun napkins and table linens.
The founders just needed to distill all that they wanted Atelier Saucier to be (playful, but refined; luxury, but everyday) into one cohesive tone and visual identity.
We began with a deep dive into the spirit of the founders, establishing a voice and visual identity that would be used to create and curate content across platforms. I provided consultation including messaging strategy and visual identity.
Atelier Saucier can now be found in such retailers as West Elm, Bloomingdales, and Food52.
